I first entered the Tabletop realm more than 20 years ago, when I became an advertising photographer. As an eternal lover of visual aesthetics and cooking, I feel deeply grateful for the chance to build a career and publish over 30 books on these two arts, which are so defining to me.
Over time, I came to develop an interest in other areas of photography and video, such as Portrait and Landscape, and today am requested to work in all these different fields of the visual arts.
In 2013, when I found myself reaching a deep understanding of Tabletop Photography, I launched Slow Studio as a way to bring my passion and know-how to the video domain. The journey as a director for Slow Studio has been extremely fulfilling, filled with countless opportunities to grow, experiment and work together with top creatives and clients, with whom I have built strong and lasting relationships.
One Tabletop principle which defines me is the pursuit of detail and naturalness. I developed a visual aesthetic based on the rich light and detail of photography, which resulted in a vibrant and organic video language that enhances the products’ natural and unique attributes. I avoid an excessively studio-like language, which tends to resemble CGI in texture and light, as I don’t consider it very flattering to the product.
With this principle in mind, I have been amassing a collection of equipment meant to capture every possible detail, texture and movement of the products, such as a Bolt Cinebot, a Spinner and several high-speed cameras.
After all the outstanding projects which I have been lucky to partake in, I still feel a permanent eagerness to work on new ideas and products. Any product or idea which is not yet in my reel means an opportunity to innovate and grow, and that’s what makes every workday at Slow Studio not feel like work at all.